Political partisanship is brand loyalty racketeering
Political partisanship is brand loyalty racketeering no matter who does it. R or D after pols names is like McDonalds vs BurgerKing or Catholic vs Protestant or Yankees vs Red Sox, or at the bottom of the sludge, US vs RU.
Those running the rackets appear oblivious to anything subtle or offbeat or novel, they abide the brain numbing spiel of we're the good, they're the bad.
Seeming inoculated against the marginal, the fringe, the nobodies, these hustlers and bustlers and echo chamber doofuses show contempt for any alternative except what they propound as conventional wisdom, going to far as to sound and perform exactly alike, interchangeably condescending about the populace, the polls, the errors and omissions, the ineptitudes and scandals, above all the urgency of paying exhaustive attention to political campaigns, ads, rallies, photo ops, op-eds, who's up and who's down.
Dimwitted blather on media 24x7x365, bleary and weary consumers crave vile advertisements for crepey skin or bowel cure to escape the tedium vacuum.
OK, so late night comics got to have easy pickings to mock and ridicule, themselves wracked by formulaic inhibitions to limit their fun to the tried and overcooked, otherwise their sponsors and consumers head for bed dissatisified and yearning for change.
A person running against this either-or in politics or entertainment faces a hard slog to get more than a misspelled cite, or a cruel disinfo whack, more likely a family and friends cut throat signal.